Projects | Innovative All-In-One Laundry

CXT was hired by a California-based company to complete the development of a new disruptive laundry innovation that would revolutionize the entire laundry business worldwide and to find suitable buyers to bring this project to market.

  • We led the development process of this new technology and greatly contributed to the improvement of this new laundry product
  • We completed an exhaustive project presentation to highlight all the benefits of this new technology to potential suitors
    • Worldwide market and competitor analyses
    • Detailed engineering presentation of innovation
    • Patent filings
    • In-depth marketing to highlight consumer benefits
    • Business model to value this unique technology
  • Identified key contacts at large global appliance companies and managed the entire negotiation process

Photo by Ricardo Gomez Angel