Projects | Innovative All-In-One Laundry

CXT was hired by a California-based company to complete the development of a new disruptive laundry innovation that would revolutionize the entire laundry business worldwide and to find suitable buyers to bring this project to market.

• We led the development process of this new technology and greatly contributed to the improvement of this new laundry product
• We completed an exhaustive project presentation to highlight all the benefits of this new technology to potential suitors
  • Worldwide market and competitor analyses
  • Detailed engineering presentation of innovation
  • Patent filings
  • In-depth marketing to highlight consumer benefits
  • Business model to value this unique technology
• Identified key contacts at large global appliance companies and managed the entire negotiation process